UKP&I – the request was to deliver a concept for the brand. The communication strategy centred on the core proposition that UK P&I stands up for its members' interests.
We delivered a two-tier concept. The first stage was to brand and integrate the '&' into the core messaging – used across digital and print. The stage 2 concept was to give UKP&I a human touch. To integrate the people behind the business, show their passion and commitment to working for you.
Print Poster & Websites – typographically this is a bold and direct campaign
Poster – to the point
Print Poster & Websites continued... connecting you with the people behind the business. The ones who act on your behalf. Get things done.
Straight talking – the graphic style allows us to be quick and to the point
Rich media – this is just the start, animating sets of lines that work together to form a connection with the audience, seen here on a web landing page. We took this further onto social, Linkedin and paid digital marketing platforms