Cathelco were looking for a campaignable idea to communicate DragGone, its revolutionary new ultrasonic anti-fouling technology. While we look at ships above the water, it is what's under the water that we're interested in. So we devised creative that allowed us to talk about the hull, where the technology is fitted. The graphics were developed using AI technology.
Storyboard for animated gifs – we produced 28 different sizes and placements across 7 publications
Storyboard for animated gifs – we produced 28 different sizes and placements across 7 publications
